Perfumes and Flavours are a harmonious combination of natural and / or synthetic ingredients essential to lend taste and smell to food, pharmaceutical, personal care, fabric care and household care products, pleasing the senses in totality. Supposing Perfumes and flavours are eliminated from use our, life will become dull and boring, not good enough to live. Thankfully, today Perfumes and flavours are present throughout all levels of product right from an expensive one to the cheapest and play an invaluable role by its performance and signal attributes to take care of this emotional need, stimulating as well as calming or relaxing the user. The flavour and Perfumes industry in India is fragmented, with top global players and local players of various sizes competing in the same marketplace.
Some Indian FMCG companies who use Perfumes and flavours in their products also make their own fragrance blends, by purchasing individual aroma chemicals and mixing them. The Flavour market is highly fragmented. Flavour purchasers may range from multinational companies to big Indian industrial houses to small-scale industrial units to local eateries to even individual homes.
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